As a Designer, the most important aspect of my job in the design process is to effectively communicate a message. My experience designing projects ranging from complex websites to simple business cards, have always required not only the visual concepts, but also my expert skills in writing content or copy for these projects.

Case Study 1: WEB DESIGN MICROSOFT

One of the most effective applications of my skills was to re-design the Microsoft Learning Services intranet site. As the Creative Consultant on this project, I was asked to evaluate not only the content and site organization, but also the overall functionality of the site. Because the site was worked over by many different sub-contractors over several years, it was not visually consistent, there was no functionality to speak of, and it lacked usability in every practical sense. Collaborating with the Consulting Senior Programmer, I tore apart and restructured the entire site of over 4,000 pages in only one week. Microsoft’s corporate branding and identity was maintained while all elements throughout the site were given a fresh, updated look and feel.

Results: The response of our client was one of relief and amazement. With just myself and one programmer, we were were able to save the client endless billable hours hiring sub-contractors.

Case Study 2: PRINT DESIGN VERSACHECK

Another successful experience was to establish new design and marketing standards for the VersaCheck® financial software line. As Senior Designer and Project Manager of our team, I was responsible for analyzing packaging materials, which had an established brand but was no longer generating enough new sales. The families of several products were lacking consistency in the visual execution of the message on the packages. Along with our team of marketing personnel, I helped develop effective copy and the graphic elements that were consistent, easy to read and communicated exactly what the consumer needed to know on entire family product packaging.

Results: New business with Sam's Clubs, Office Max and Wal-Mart that were previously impossible to contract with. Vendors of Sam's gave direct feedback that it was my new, more effective, less-complicated, user-friendly, look and feel that convinced them to give us the business.